Michael Dahn’s blog post last week about vendor involvement in #SecChat was a good read on multiple levels, but as a PR/marketer, what I appreciated most about it was its acknowledgment of vendor efforts to be part of the community rather than on its periphery: I really like it when vendors engage the audience instead…
Tag Archive: vendors
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…