I talk to many companies in the digital forensics space, clients and prospects, who are considering blogging but are not sure how to go about doing it. Some have blogs, but only write entries once every few months. (Hint: this is not enough to drive traffic to your site.) Others’ blogs are little more than…
Tag Archive: thought leadership
Blogging for the digital forensics business
At Techno Security a few weeks ago, I had the occasion to talk to a couple of marketers with a forensic software firm. We talked about their content plans, and I was impressed enough to ask: if they were tweeting, why weren’t they blogging? Answer: they want to. But they also wanted to make sure…