Not long ago I was complimented for the writing on a client’s blog. The content was relevant, the quality was good. “And I love how you manage SEO!” my reader added. That part caught me by surprise. The truth is, I don’t focus on SEO in that blog. I know it’s important, and at times…
I’ve been following the personal blog of CSO Online’s Bill Brenner for a little while now. I enjoy his insights into human nature and mental illness, but there are other elements that I appreciate too, in particular his experiences as a newsroom journalist. That’s why his recent post about (pseudo?) reporter Judith Miller struck a…
Last week I attended the Techno Security/Mobile Forensics Conferences in Myrtle Beach, SC. Because this year, as last year, I was there to represent a client, I spent the bulk of my time in and around the exhibit hall. At one point I wandered past the spot where, last year, I’d been set up in…
If you’ve used Twitter for more than a few months, you may have experienced — or seen your followers experience — social customer service. A typical scenario goes something like this: Something breaks. A piece of equipment, an aircraft, a phone tree, web hosting. Disgruntled customer tweets about it. Company rep whose product/service broke follows…
One of the things I love about my job is the opportunity to find new blogs — and thus learn new things — through my clients, as I work on market research for them. One of the bloggers to catch my attention last year was Andrew Welch, who linked to the Whitecoat Strategies blog because…
My website was down recently. Actually, both of them — this one and Cops 2.0 — were down as I moved web hosts somewhat unexpectedly. (Long story short: Cops 2.0 was hacked, and after I tweeted about it, a different host tweeted back that they’d love me to consider their new service. I talked with…
Two weeks ago today I was in Atlanta, preparing for the first event I’d ever handled PR for: the 3-day HTCIA International Training Conference & Expo. For the most part, I knew it would be a continuation of my online duties. I’d be live-tweeting keynote speeches, talking with vendors and attendees, meeting people in person…
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples…