If you’re a small and/or unknown digital forensic tool provider, getting people to beta test your tool(s) may be a challenge. Ideally, you’re located in an area where you can partner with local labs and their experts. But what if you want to expand into a new geographical location, or you’re so new that the…
Tag Archive: Digital Forensics
Unconscious public relations
Last week I attended the Techno Security/Mobile Forensics Conferences in Myrtle Beach, SC. Because this year, as last year, I was there to represent a client, I spent the bulk of my time in and around the exhibit hall. At one point I wandered past the spot where, last year, I’d been set up in…
Towards better vendor-community conversations
Michael Dahn’s blog post last week about vendor involvement in #SecChat was a good read on multiple levels, but as a PR/marketer, what I appreciated most about it was its acknowledgment of vendor efforts to be part of the community rather than on its periphery: I really like it when vendors engage the audience instead…
Building on content marketing
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples…