Not long ago I was complimented for the writing on a client’s blog. The content was relevant, the quality was good. “And I love how you manage SEO!” my reader added. That part caught me by surprise. The truth is, I don’t focus on SEO in that blog. I know it’s important, and at times…
At Techno Security a few weeks ago, I had the occasion to talk to a couple of marketers with a forensic software firm. We talked about their content plans, and I was impressed enough to ask: if they were tweeting, why weren’t they blogging? Answer: they want to. But they also wanted to make sure…
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples…
Sharon Nelson’s recent blog post caught my eye, because while I read a lot of blogs about digital forensics, and I also read a lot of blogs about marketing, it’s rare to find anything about marketing for digital forensics. This is likely because, as Sharon herself points out: My conclusion, overall, is that small and…