Blog posts and Twitter conversations over the last week or so — in particular an emphasis on whether programming is the most effective way to contribute — seemed awfully familiar, but I didn’t realize why until I read Harlan Carvey’s observation, “Some analysts seem to look around, see how some others contribute, and say to themselves,…
Tag Archive: community
Unconscious public relations
Last week I attended the Techno Security/Mobile Forensics Conferences in Myrtle Beach, SC. Because this year, as last year, I was there to represent a client, I spent the bulk of my time in and around the exhibit hall. At one point I wandered past the spot where, last year, I’d been set up in…
Towards better vendor-community conversations
Michael Dahn’s blog post last week about vendor involvement in #SecChat was a good read on multiple levels, but as a PR/marketer, what I appreciated most about it was its acknowledgment of vendor efforts to be part of the community rather than on its periphery: I really like it when vendors engage the audience instead…
Defining value: whose point of view is it, anyway?
The new, more socially oriented rules of marketing and public relations tell us: don’t just email/blog/tweet at/message people; deliver value to them, and with their permission. Make them feel respected and cared about. Let them know that you can solve their problems. Listen to them in the spaces where they are; don’t expect them to…