Two weeks ago today I was in Atlanta, preparing for the first event I’d ever handled PR for: the 3-day HTCIA International Training Conference & Expo. For the most part, I knew it would be a continuation of my online duties. I’d be live-tweeting keynote speeches, talking with vendors and attendees, meeting people in person…
Tag Archive: community building
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…