Sometimes businesses, government agencies and nonprofit organizations have no public relations or marketing communications staff. You’re new or small, can’t afford an agency, and aren’t yet ready to hire in-house.
Or, you have in-house staff, but you know outsourcing labor-intensive projects can help them focus on other efforts like media relations.
To that end, I offer PR and marketing communications that includes your in-house professionals’ expertise on some or all of the following:
Research – the topics you need to cover, and the best way to cover them.
Writing and editing – trade articles, white papers, case studies, website content, and others.
Marketing – the best fit for the content, whether traditional or online media.
The best content helps customers solve problems, shows customers how you solve theirs. It shows them who (your company’s talent) will solve their problems and how they’ll do it.
So whether you hire me to craft your employees’ stories, or guide them as they craft their own, know that your content will go from “so-so” to outstanding, proving your relevance to your customers.
If you work for a law enforcement agency and want to know how to apply business communication principles to your work, visit my other website, Cops 2.0.
