Content shouldn’t be created for its own sake. It should work together with other parts of a marketing strategy. So while I provide writing and editing services, I also work with you to help you integrate that content with your other efforts, including advertising and social media.
The following services can be bundled according to need. For both organizations and individuals, I offer:
Your brand is all in the story. Whether your in-house marketers outsource content, or you’re a solo forensic examiner looking to set yourself apart, I will help you and/or your staff research, draft, and edit:
- White papers. On their own or as companions to webinars, white papers can showcase your subject matter experts’ in depth knowledge.
- Case studies/customer stories. Based on your most loyal customers’ experiences, case studies can be a valuable lead generation and nurturing tool.
- Trade articles for print or online. Generate awareness for your brand and your subject matter experts via traditional and online media.
- Blog posts. A versatile tool that combines search-optimized company news with both in-house and customers’ subject matter expertise.
- Buyer personas. Market research in story form, buyer personas personalize your customers and help drive the content you create for each market segment.
- Other writing/editing as requested
Rate: per hour or per project
Once it’s written, where is the best place for it? How will you make it work for you? What multimedia might best supplement your writing? When I consult for you, I help you navigate:
- How content fits in your overall marketing and PR efforts:
- Brand awareness
- Lead generation
- Lead nurturing
- Customer loyalty
- Online vs. offline content
- Social vs. traditional media
- Leveraging your employees’ expertise and your customers’ loyalty
Rate: per hour or per month
Social networking is about community. Not all content can go “viral,” but it will stick with people when it is relevant and personable — and delivered in their own communities. I’ll help you determine:
- Which social networks your company should be using, along with their opportunities and weaknesses.
- How to approach the communities therein.
- Which members of your staff can best represent you.*
- The best ways to listen to and talk with customers, prospects, and influencers in each community.
- How to promote your content, and your employees’ content, in those networks.
- How to respond to community concerns.
*It’s better for employees to represent your brand. I’ll get you going, but work with you — and them — to keep you going.
Rate: per hour or per month
Hire a professional public relations specialist who understands your core customers, helps you communicate effectively with them (no buzzwords!) and thus, build the relationships you need to drive business.
