The deeper I get into the forensic/investigative industry, the more clients I sign and the more prospects ask me about doing business, the question has started to come up: “What about your relationship with…?” I’ve written before about how tightly packed certain markets are. Forensics investigators as a whole value community, but within that group,…
Category Archives: Community Relations
Unconscious public relations
Last week I attended the Techno Security/Mobile Forensics Conferences in Myrtle Beach, SC. Because this year, as last year, I was there to represent a client, I spent the bulk of my time in and around the exhibit hall. At one point I wandered past the spot where, last year, I’d been set up in…
Social media customer service: How responsive is too responsive?
If you’ve used Twitter for more than a few months, you may have experienced — or seen your followers experience — social customer service. A typical scenario goes something like this: Something breaks. A piece of equipment, an aircraft, a phone tree, web hosting. Disgruntled customer tweets about it. Company rep whose product/service broke follows…
When not to use Twitter
I’ve been working lately with a subject matter expert who wants to drive traffic back to his blog/website. Aware of the digital forensics community on Twitter, he thought that site would be a good way to do it, but he wasn’t sure how. I plied him with the most tailored advice I could give about…
Defining public relations in real time
Two weeks ago today I was in Atlanta, preparing for the first event I’d ever handled PR for: the 3-day HTCIA International Training Conference & Expo. For the most part, I knew it would be a continuation of my online duties. I’d be live-tweeting keynote speeches, talking with vendors and attendees, meeting people in person…
Building on content marketing
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples…
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…