I’ve been following the personal blog of CSO Online’s Bill Brenner for a little while now. I enjoy his insights into human nature and mental illness, but there are other elements that I appreciate too, in particular his experiences as a newsroom journalist. That’s why his recent post about (pseudo?) reporter Judith Miller struck a…
Category Archives: Business Strategy
How I handle potential conflicts of interest
The deeper I get into the forensic/investigative industry, the more clients I sign and the more prospects ask me about doing business, the question has started to come up: “What about your relationship with…?” I’ve written before about how tightly packed certain markets are. Forensics investigators as a whole value community, but within that group,…
Guest post: Lessons for PR pros
If you work in PR, it’s unlikely that you didn’t hear about Bruce Buschel’s New York Times editorial about everything that is wrong with our profession (including our universal tendency to make him crazy). Many PR pros objected; some thought there were lessons to be learned. Because of my newness to the profession, I was…
Towards better vendor-community conversations
Michael Dahn’s blog post last week about vendor involvement in #SecChat was a good read on multiple levels, but as a PR/marketer, what I appreciated most about it was its acknowledgment of vendor efforts to be part of the community rather than on its periphery: I really like it when vendors engage the audience instead…
Changes in name and scope
My website was down recently. Actually, both of them — this one and Cops 2.0 — were down as I moved web hosts somewhat unexpectedly. (Long story short: Cops 2.0 was hacked, and after I tweeted about it, a different host tweeted back that they’d love me to consider their new service. I talked with…
Defining public relations in real time
Two weeks ago today I was in Atlanta, preparing for the first event I’d ever handled PR for: the 3-day HTCIA International Training Conference & Expo. For the most part, I knew it would be a continuation of my online duties. I’d be live-tweeting keynote speeches, talking with vendors and attendees, meeting people in person…
When the crickets are chirping
I have not been blogging here nearly as often as I wanted to, and had every intention of doing. There are many reasons for this. Most recently, it’s because all my blogging energy is going into HTCIA International Conference promotion. I’m posting almost every day about labs, sponsors, lectures and award-winners. It’s a lot of…
Defining value: whose point of view is it, anyway?
The new, more socially oriented rules of marketing and public relations tell us: don’t just email/blog/tweet at/message people; deliver value to them, and with their permission. Make them feel respected and cared about. Let them know that you can solve their problems. Listen to them in the spaces where they are; don’t expect them to…
Making time for content
Over the last few weeks, I’ve been buried in work. So have my clients. The economy has everyone skittish, because our prospects aren’t buying like they did five years ago. Even the fact that the digital forensics field is increasing in popularity doesn’t guarantee customers. So, we’re all busy. There are things we’d like to…