A specialist rather than a generalist, I am committed to maintaining deep knowledge of investigators and their needs — the better to help you build and facilitate strong business relationships with and among your intended customers.
I do this by reading digital forensics blogs, talking with examiners on Twitter and at trade shows, conducting formal interviews, and occasional surveys. It helps that I’m insatiably curious, a trait that served me well over ten years working as a trade journalist — and that serves my clients. Whether learning about your business or how your customers might use your product or service, I ask deep questions and encourage deep answers, a form of PR sometimes called “brand journalism.”
The result: a better understanding of why and how law enforcement and digital forensics investigators develop professional connections with one another, solutions providers, and the customers or constituents they serve.
Over the past three years, I’ve worked with organizations like the High Technology Crime Investigation Association (HTCIA), Cellebrite USA, Vere Software and others; I volunteer as chair of the Outreach Committee for the Consortium of Digital Forensics Specialists. I also maintain a second website, Cops 2.0, which brings business communication principles to law enforcement agencies and professionals. As a journalist I covered a wide variety of topics, but most centered on high tech, including digital forensics and information sharing. See a selected list of articles I’ve written here.
Find out more in the blog post I wrote in July 2011, or better yet, contact me (connection details to the right) and let me know why my public relations brand is a good fit for you!
