I have not been blogging here nearly as often as I wanted to, and had every intention of doing. There are many reasons for this. Most recently, it’s because all my blogging energy is going into HTCIA International Conference promotion. I’m posting almost every day about labs, sponsors, lectures and award-winners. It’s a lot of fun and more importantly, getting results — I’m told the number of non-member registrations is up.
But that isn’t the only reason I’m not regularly blogging here. In fact, if it were, I’d still be finding time to blog.
The real reason is indeed a lack of time — lack of time to think long enough to set down something I think will be of value to readers. I’ve got four posts brewing about Twitter, customer service, and not working for free (a problem I understand forensics examiners as well as PR consultants have in common). There’s also a post in here about what not blogging means.
But I don’t want to only blog about the problems I’m having which readers can relate to. More directly, I want to blog about the problems you ARE having with PR and marketing.
In the next few weeks, I’ll be posting a short market research survey. Meanwhile, though, I’d like to find out more about what you want to see on this blog. What challenges are you having marketing yourself as an investigator, or your firm? What challenges are you having with customers? With prospects? What do you need help with?
Leave me your answer in comments, or if you’d prefer to email, please feel free to do that too. I’m looking forward to hearing from you — and blogging for you!












Coincidentally, it is night and I can hear crickets chirping. I also went on a 3 month break with blogging, now I am back and trying to stay committed this time. Just got to try again with some extra motivation.
Thanks Steven! For me it comes down to having goals. I have general ideas (going back to Darren’s tweet about “ideapreneurs”
) but I think, in essence, I’m afraid of screwing up. When perhaps I should really just blog because I enjoy it… and if Audience happens to get something out of it, so much the better? Seems counterintuitive in our social, customer-focused world, but it did bring me success when I did it previously, as if the personality rather than the info was what drew the readers. I want to muse on this more, but not TOO much…